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“Stay Collar” Elevates Level of Detail in CHASE54 Apparel Collection

CHASE54 announces its official STAY COLLAR, offering a sleek and clean collar for the course and beyond. The STAY COLLAR complements the brands FUSION54 family of proprietary fabrics, offering detail-oriented, advanced fabric technologies like moisture-wicking DRYFUZE® and odor-fighting FRESHIELD™. To reaffirm its position in the marketplace, CHASE54 is formally paying tribute to its collar stay since receiving industry feedback on its quality.

The STAY COLLAR features a high-quality coated metal that can be removed before washing, but if left in the shirt, will not rust. The removable collar stays keep a golfer’s collar in line to focus on their game. Whether on tour, on the course, in the office or out with the guys, these collars stand out against the competition. This small attention to detail will amp up his style to look good and feel good.

All of CHASE54 men's self-collared polo shirts feature the signature collar stays, including:

New Bronx Polo - $80.50

Discover an epic fabric that impresses at first touch, with the complement of an obedient STAY COLLAR.

The Bronx includes:

- Space-dye print fabric


- Available in Cobalt and Skylight

- Sizes S-2XL

- DryFuze® technology

- Quick dry and cool touch

- Featherweight

“Our research has proven that disobedient collars equates to distraction on the course,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “I’ve seen a lot of collar stays over the years and nothing compares to the unwavering collar a CHASE54 polo provides. Not only is it an exclusive detail we’ve become known for, it’s an example of how we do details in the finest way,” she adds. “While we know we could never create the perfect collar, we feel we are well on our way by supporting our mission ‘for the pursuit’ of perfection,” Faddis concludes.

For more information on CHASE54’s innovation and apparel, please contact: Amy Yanda-Lee, Director of Marketing & PR: 303-526-6774.

About CHASE54

Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit

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